Cashing in on Search Traffic – Simple SEO Produces Results
Ok now I make no secret that I like to build sites on WordPress whenever it is a suitable, as it allows us to do fundamental on-page SEO on a site pretty easily, and also the blogging system is easy to configure and tweak on WordPress. We have a client who is targeting the Life Coaching niche (Dating and Relationship coaching in particular), and we recently build a site for her, you can check it out at www.GoodLifeCoaching.ie. Its build on WordPress 2.7 and is also a bilingual site, as it allows the owner to write post and page content in both English and German, and allows the visitors to switch between languages by clicking on the appropriate link.
I spent a few hours doing the basic SEO work on this site, the same as I would do on any site we develop. At a minimum, the title and description tags are carefully written to target the desired keywords and of course the page content must be relevant and contain the keywords that the site is targeting also. There are of course, lots of other on-page SEO factors, and we took care of those also. Within a week of launching the site, it is on the #1 spot of Google.ie for the keyphrase “dating coaching” (check out the screenshot below).
The keyphrase “dating coaching” does not have much competition in Ireland, so this was not such a difficult task. The keyword “life coaching” is much more competitive so more effort will be required to get the site ranking for this keyword, more content is needed, and also a long-term manual inbound link-building campaign will be very useful in this regard. “Dating Coaching” is a low-volume keyphrase (i.e. very few people actually search using those keywords in Ireland) but “Relationship Coaching” is much higher, and “Life Coaching” much higher volume again, so in this example the competition follows the search volume, which is usually (but not always) the case.
More updates coming soon, do subscribe and leave comments also, all appreciated.
Subscribe in a reader
Tags: Description Tags, Google, Ireland, Keyphrase, Keyword, Keywords, Languages, Life Coaching, Niche Dating, Page Content, Regard, Relationship, Relationship Coaching, Screenshot, Search Volume, Seo, Wordpress
Cool looking blog, could I ask you what template you are using and how much it costs? I have been using cheap ones but cannot locate one that I really like.