Thursday, May 28th, 2009
Ok here is a post on how to do something extremely useful and ultimately profitable on an e-commerce site (online store) which was built on Zen Cart (or any online store system for that matter).
This can give you a crystal-clear view of what pages in the checkout process of your online store are literally losing you sales hand over fist. This post is an adjunct to an earlier post on this blog which is at http://webreach.ie/blog/checkout-goal-and-funnel-analytics-where-are-we-losing-sales-on-our-online-store/.
Once you can then see which culprit pages are scaring your customers away (just as they have taken out their credit card), you are thus armed with the knowledge of which pages need changing in order to boost your conversion rate and therefore your sales. Read the rest of this entry »
Tags: Checkout Abandonment, Conversion Optimisation, ecommerce, Funnel Visualisation, Google Analytics Funnel Setup, Google Analytics Goals, Head Match, online store, Website Optimisation, Zen Cart
Posted in Conversion Optimisation, Google Analytics, Zen Cart, e-commerce | 1 Comment »
Tuesday, May 26th, 2009
Ok so one of the most important things that you can do on an e-commerce website is to analyse how your pages are performing, especially in relation to your checkout process. This can give you a birds-eye view into which pages on your site (if any) are causing customers to abandon the checkout process just as they are about to take out their credit card. This scientific analysis of page performance reaps many long-term benefits and is a must for any site where the sales are not being clocked up despite a decent amount of site traffic.
In a blog post back in March, (“First Things First – Examine the Analytics Data & Establish the Facts” I wrote about a friend of mine who has an ecommerce website which had a fair bit of traffic but not many sales.
Since then we put a Google Analytics Goal Funnel in place on the checkout funnel pages to examine what site users were doing when they got to the point of checking out on the site. A screenshot of a one-month view of the funnel is below. Read the rest of this entry »
Tags: Checkout Funnel, Conversion Goals, e-commerce, Funnel Visualisation, Google Analytics, Ireland, Scientific Marketing, Zen Cart, Zen Cart Optimisation, ZenCartOptimization.com
Posted in Conversion Optimisation, Google Analytics, Zen Cart, e-commerce | 1 Comment »
Thursday, March 19th, 2009
A good friend of mine has a small family business which they are looking to expand despite these troubling times, and have a very nice e-commerce website which they launched in 2008 to that end. They are located in Co. Cavan just on the Fermanagh border, and have a .co.uk domain parked on their .com so as to service the UK as well as Ireland and beyond. They got a very good site build for them by a local website company here in Cavan, my friends over at Web Edge (Irish Web Developers – http://www.irishwebdevelopers.com). The site was built on Zen Cart and got a major upgrade recently which saw some significant SEO improvement features being introduced with the new version of Zen Cart in the upgrade.
So anyway, my friend mentioned to me that he wanted to get an AdWords campaign going in order to get some traffic to the site and generate more sales as business from the website have been slow. I remarked “ah, ok, well how many visitors are you getting to the site per day at the moment?” to which he looked at me perplexed and replied “don’t know!”. So we hopped up to the computer and logged into his Google Analytics account.
We were presented with the Google Analytics dashboard: Read the rest of this entry »
Tags: Business Website, Co Cavan, Competitor, Conversion Rate, Dashboard, Family Business, Friends, Good Friend, Google, Google Analytics, Ireland, Irish Web Developers, Money, Pageviews, Seo, Traffic, Troubling Times, Uk Domain, Zen Cart
Posted in Conversion Optimisation, Google AdWords, Google Analytics, Google Website Optimiser, Online Marketing, Search Engine Optimisation, e-commerce | 1 Comment »
