Archive for the ‘Google AdWords’ Category

Using Google’s Wonder Wheel for AdWords Keyword Research

Thursday, May 28th, 2009

Google have added a new tool to their already impressive array of search engine features and tools which can give you a great insight into how keywords relate in respect of real searches conducted on Google. One of the uses that this tool has is that it can really help you to structure your AdWords campaigns for maximum clout, helping your Quality Score and therefore your cost effectiveness and hence your profitability.

The name of the tool is Wonder Wheel and is available under the “Show Options” link to the top left of the main search results pane. Check out the screenshot below to see how to access it. Read the rest of this entry »

Tags: ,
Posted in Google AdWords, Google Analytics, Online Marketing, Search Engine Marketing, Search Engine Optimisation | 1 Comment »

How Google Rewards Smart Marketers – The AdWords Cost-Per-Click Equation

Tuesday, May 5th, 2009

Most pay per click networks work on the simple rule that the higher you bid for a certain keyphrase, the higher your ad position. But this is not the way that the most popular (and fairest) pay-per-click network, Google AdWords, calculates your ad position.

In AdWords, bid price is only one factor in its ad position equation. The other main factor in the ad ranking equation is Quality Score, as calculated by combining a bunch of factors, the 3 main ones being (listed in order of weighting):
1. Click-Thru-Rate (CTR),
2. Ad Relevance (keywords in ad title and copy)
3. Landing page quality (keywords in landing page copy, structure, etc.) Read the rest of this entry »

Tags: , , , , , , , , , , , , , ,
Posted in Google AdWords, Search Engine Marketing | No Comments »

Building a Deep Keyword Google AdWords Campaign Without Third-Party Tools

Wednesday, March 25th, 2009

This post is very worthwhile reading, especially if you live in a country with a small population like Ireland, and want to figure out how to effectively set-up a Google AdWords campaign from scratch, using a deep keyword list.

One of the challenging things about setting up an AdWords campaign which is geo-targeting the Republic of Ireland only is that a lot of the third-party keyword tools out there have little or no keyword volume for searches performed in Ireland so therefore aren’t nearly as useful as they would be for analyzing say UK or USA audiences. You could use data collected from these high-volume countries to build out your keyword lists but, from my experience, often this does not reflect the search trends for Ireland.

So for this reason amongst others I have often set about building out a good deep keyword list for a campaign as the wider related keyphrases and synonyms are getting so little search volume in Ireland that they were virtually inconsequential.

So, in steps, here is what I find myself doing: Read the rest of this entry »

Tags: , , , , , , , , , , , , , , , ,
Posted in Google AdWords, Google Analytics, Online Marketing, Search Engine Marketing | No Comments »

First Things First – Examine the Analytics Data & Establish the Facts

Thursday, March 19th, 2009

A good friend of mine has a small family business which they are looking to expand despite these troubling times, and have a very nice e-commerce website which they launched in 2008 to that end. They are located in Co. Cavan just on the Fermanagh border, and have a .co.uk domain parked on their .com so as to service the UK as well as Ireland and beyond. They got a very good site build for them by a local website company here in Cavan, my friends over at Web Edge (Irish Web Developers – http://www.irishwebdevelopers.com). The site was built on Zen Cart and got a major upgrade recently which saw some significant SEO improvement features being introduced with the new version of Zen Cart in the upgrade.

So anyway, my friend mentioned to me that he wanted to get an AdWords campaign going in order to get some traffic to the site and generate more sales as business from the website have been slow. I remarked “ah, ok, well how many visitors are you getting to the site per day at the moment?” to which he looked at me perplexed and replied “don’t know!”. So we hopped up to the computer and logged into his Google Analytics account.

We were presented with the Google Analytics dashboard: Read the rest of this entry »

Tags: , , , , , , , , , , , , , , , , , ,
Posted in Conversion Optimisation, Google AdWords, Google Analytics, Google Website Optimiser, Online Marketing, Search Engine Optimisation, e-commerce | 1 Comment »