Archive for the ‘Search Engine Marketing’ Category
Tuesday, August 18th, 2009
Meta description values are used by the search engines as the snippets that show up under the web page address or URL in the search engine results. For example when doing a quick Google search for the term “scaffolding Ireland” these were the results.
“In addition to Sale & Hire, our Contracts Department works with many of Ireland’s major building contractors to supply and erect scaffolding…”
“Scaffolding Formwork in Ireland, find whatever you need wherever you need it…”
“keycons003 / keycons003×34 20/08/2009 02:17:38 / A3 / B4 / 0.3603516, 66.249.65.21514. Scaffolding Erectors And Hirers, Ireland…”
Would you agree that these leave a lot to be desired?
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Tags: Google, meta descriptions, on-page seo, Search Engines
Posted in Search Engine Marketing, Search Engine Optimisation | 1 Comment »
Tuesday, June 23rd, 2009
Ok first up I have to say that we are all fans of Google Analytics here, with good reason: it’s zero-cost, its rich array of features: brilliant reporting capabilities, the ability to slice and dice the data in almost every conceivable way, the slick ajax-ified interface, and the support for advanced stuff like advanced segmentation and something that I really love using on e-commerce sites – goals and funnels, and for the nerds among us – filters.
- The analytics data is not available in real-time, you have to wait until midnight passes the next day to see yesterday’s data
- The data is not yours – it’s Google’s – and for all of the clean image that Google has (”don’t be evil”), forgive me when I say that I prefer to have my own copy of my website trend and visitor data.
- Google Analytics works by including a JavaScript snippet in your pages, but search engine spiders (”crawlers”) don’t execute JavaScript when they load your site’s pages, so their visits aren’t logged by Google Analytics. So when spiders from GoogleBot, Inktomi (Yahoo), Bing (Microsoft’s new search engine), Ask and Baidu crawl your site, you know absolutely zero about it from looking at your GA reports.
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Tags: crawltrack, googlebot, search engine spiders, Seo, slurp inktomi, website crawler statistics
Posted in Google Analytics, Search Engine Marketing, Search Engine Optimisation | No Comments »
Friday, June 5th, 2009
Google Local Search has recently kicked in with a vengeance in Ireland, with map results with local business listings being displayed #1 on the search results page when someone types in a search with a town or city name in the search term, when business listings which are taken from the Google Local Business Center match the searched for keyphrase and town or city name.
For example, a search on Google.ie as follows “online marketing cavan” yields the following results:
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Tags: Google Local Business, Google Local Search, Google Maps, Ireland, Irish Businesses Online, Online Marketing
Posted in Search Engine Marketing, Search Engine Optimisation | 1 Comment »
Thursday, May 28th, 2009
Google have added a new tool to their already impressive array of search engine features and tools which can give you a great insight into how keywords relate in respect of real searches conducted on Google. One of the uses that this tool has is that it can really help you to structure your AdWords campaigns for maximum clout, helping your Quality Score and therefore your cost effectiveness and hence your profitability.
The name of the tool is Wonder Wheel and is available under the “Show Options” link to the top left of the main search results pane. Check out the screenshot below to see how to access it. Read the rest of this entry »
Tags: Google Search, Google Wonder Wheel
Posted in Google AdWords, Google Analytics, Online Marketing, Search Engine Marketing, Search Engine Optimisation | 1 Comment »
Tuesday, May 5th, 2009
Most pay per click networks work on the simple rule that the higher you bid for a certain keyphrase, the higher your ad position. But this is not the way that the most popular (and fairest) pay-per-click network, Google AdWords, calculates your ad position.
In AdWords, bid price is only one factor in its ad position equation. The other main factor in the ad ranking equation is Quality Score, as calculated by combining a bunch of factors, the 3 main ones being (listed in order of weighting):
1. Click-Thru-Rate (CTR),
2. Ad Relevance (keywords in ad title and copy)
3. Landing page quality (keywords in landing page copy, structure, etc.) Read the rest of this entry »
Tags: Ad Relevance, AdWords Algorithm, Bid Price, Cost Per Click, Cpc, Google AdWords, Hal Varian, Keyphrase, Landing Page, Page Position, Page Quality, Pay Per Click, Pay Per Click Network, Quality Score, Score Number
Posted in Google AdWords, Search Engine Marketing | No Comments »
Tuesday, May 5th, 2009
Ok now I make no secret that I like to build sites on WordPress whenever it is a suitable, as it allows us to do fundamental on-page SEO on a site pretty easily, and also the blogging system is easy to configure and tweak on WordPress. We have a client who is targeting the Life Coaching niche (Dating and Relationship coaching in particular), and we recently build a site for her, you can check it out at www.GoodLifeCoaching.ie. Its build on WordPress 2.7 and is also a bilingual site, as it allows the owner to write post and page content in both English and German, and allows the visitors to switch between languages by clicking on the appropriate link. Read the rest of this entry »
Tags: Description Tags, Google, Ireland, Keyphrase, Keyword, Keywords, Languages, Life Coaching, Niche Dating, Page Content, Regard, Relationship, Relationship Coaching, Screenshot, Search Volume, Seo, Wordpress
Posted in Search Engine Marketing, Search Engine Optimisation, Wordpress | 1 Comment »
Monday, April 13th, 2009
When you are working on doing your own on-page Search Engine Optimisation at first the task can seem daunting, but there is good news: fortunately there are only a few areas that you need to concern yourself with, so here is a guide to help you make sure that you are not missing anything.
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Tags: Google, on-page seo, organic seo, search engine rankings
Posted in Online Marketing, Search Engine Marketing, Search Engine Optimisation, Uncategorized, Web Design | No Comments »
Wednesday, March 25th, 2009
This post is very worthwhile reading, especially if you live in a country with a small population like Ireland, and want to figure out how to effectively set-up a Google AdWords campaign from scratch, using a deep keyword list.
One of the challenging things about setting up an AdWords campaign which is geo-targeting the Republic of Ireland only is that a lot of the third-party keyword tools out there have little or no keyword volume for searches performed in Ireland so therefore aren’t nearly as useful as they would be for analyzing say UK or USA audiences. You could use data collected from these high-volume countries to build out your keyword lists but, from my experience, often this does not reflect the search trends for Ireland.
So for this reason amongst others I have often set about building out a good deep keyword list for a campaign as the wider related keyphrases and synonyms are getting so little search volume in Ireland that they were virtually inconsequential.
So, in steps, here is what I find myself doing: Read the rest of this entry »
Tags: Adwords, Google AdWords, Ireland Campaign, Keyword Data, Keyword Groups, Keyword Ideas, Keyword List, Keyword Tool, Keywords, Ppc Management, Republic Of Ireland, Research Tools, Search Terms, Search Trends, Search Volume, Synonyms, Third Party
Posted in Google AdWords, Google Analytics, Online Marketing, Search Engine Marketing | No Comments »
