I spent a few hours doing the basic SEO work on this site, the same as I would do on any site we develop. At a minimum, the title and description tags are carefully written to target the desired keywords and of course the page content must be relevant and contain the keywords that the site is targeting also. There are of course, lots of other on-page SEO factors, and we took care of those also.  Within a week of launching the site, it is on the #1 spot of Google.ie for the keyphrase “dating coaching” (check out the screenshot below).

The keyphrase “dating coaching” does not have much competition in Ireland, so this was not such a difficult task.  The keyword “life coaching” is much more competitive so more effort will be required to get the site ranking for this keyword, more content is needed, and also a long-term manual inbound link-building campaign will be very useful in this regard.  “Dating Coaching” is a low-volume keyphrase (i.e. very few people actually search using those keywords in Ireland) but “Relationship Coaching” is much higher, and “Life Coaching” much higher volume again, so in this example the competition follows the search volume, which is usually (but not always) the case.

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