Google Local Search has recently kicked in with a vengeance in Ireland, with map results with local business listings being displayed #1 on the search results page when someone types in a search with a town or city name in the search term, when business listings which are taken from the Google Local Business Center match the searched for keyphrase and town or city name.
For example, a search on Google.ie as follows “online marketing cavan” yields the following results:
This is a massive boon to local businesses, especially those who have a website which can be displayed in the Google Local Business Search result.
So those business who may not have known how local Internet search has become will be pleased to find out that Google is favoring local business listings in their ever developing search algorithm.
Most businesses in Ireland are unaware of how uncompetitive local search is for their business niche. And this makes it even more tantalising to get into the online game. At a time when businesses are feeling the pinch and looking at new ways to market in a cost effective way, this subject is more relevant than ever.
I think I’ll write a post in a few days just on this subject.
Till then, take care.
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Tags: Google Local Business, Google Local Search, Google Maps, Ireland, Irish Businesses Online, Online Marketing
Some of the results for local business listings in ireland are pretty interesting.
Oops just noticed, when i kept typing the cursor disappears into your comment box, might
want to check that out.
Anyhow, as I was saying, its all about local seo in the future, although the effects are
not as dramatic in Ireland as they have been in the UK.
Redcardinal used a good example showing “dublin hotels” I think. Shows how this change
is a bit of a slap in the face for large hotel aggregaters ..