Ok here is a post on how to do something extremely useful and ultimately profitable on an e-commerce site (online store) which was built on Zen Cart (or any online store system for that matter).
This can give you a crystal-clear view of what pages in the checkout process of your online store are literally losing you sales hand over fist. This post is an adjunct to an earlier post on this blog which is at http://webreach.ie/blog/checkout-goal-and-funnel-analytics-where-are-we-losing-sales-on-our-online-store/.
Once you can then see which culprit pages are scaring your customers away (just as they have taken out their credit card), you are thus armed with the knowledge of which pages need changing in order to boost your conversion rate and therefore your sales. Read the rest of this entry »
