Tuesday, August 18th, 2009
Meta description values are used by the search engines as the snippets that show up under the web page address or URL in the search engine results. For example when doing a quick Google search for the term “scaffolding Ireland” these were the results.
“In addition to Sale & Hire, our Contracts Department works with many of Ireland’s major building contractors to supply and erect scaffolding…”
“Scaffolding Formwork in Ireland, find whatever you need wherever you need it…”
“keycons003 / keycons003×34 20/08/2009 02:17:38 / A3 / B4 / 0.3603516, 66.249.65.21514. Scaffolding Erectors And Hirers, Ireland…”
Would you agree that these leave a lot to be desired?
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Tags: Google, meta descriptions, on-page seo, Search Engines
Posted in Search Engine Marketing, Search Engine Optimisation | 1 Comment »
Tuesday, May 5th, 2009
Ok now I make no secret that I like to build sites on WordPress whenever it is a suitable, as it allows us to do fundamental on-page SEO on a site pretty easily, and also the blogging system is easy to configure and tweak on WordPress. We have a client who is targeting the Life Coaching niche (Dating and Relationship coaching in particular), and we recently build a site for her, you can check it out at www.GoodLifeCoaching.ie. Its build on WordPress 2.7 and is also a bilingual site, as it allows the owner to write post and page content in both English and German, and allows the visitors to switch between languages by clicking on the appropriate link. Read the rest of this entry »
Tags: Description Tags, Google, Ireland, Keyphrase, Keyword, Keywords, Languages, Life Coaching, Niche Dating, Page Content, Regard, Relationship, Relationship Coaching, Screenshot, Search Volume, Seo, Wordpress
Posted in Search Engine Marketing, Search Engine Optimisation, Wordpress | 1 Comment »
Monday, April 13th, 2009
When you are working on doing your own on-page Search Engine Optimisation at first the task can seem daunting, but there is good news: fortunately there are only a few areas that you need to concern yourself with, so here is a guide to help you make sure that you are not missing anything.
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Tags: Google, on-page seo, organic seo, search engine rankings
Posted in Online Marketing, Search Engine Marketing, Search Engine Optimisation, Uncategorized, Web Design | No Comments »
Thursday, March 19th, 2009
A good friend of mine has a small family business which they are looking to expand despite these troubling times, and have a very nice e-commerce website which they launched in 2008 to that end. They are located in Co. Cavan just on the Fermanagh border, and have a .co.uk domain parked on their .com so as to service the UK as well as Ireland and beyond. They got a very good site build for them by a local website company here in Cavan, my friends over at Web Edge (Irish Web Developers – http://www.irishwebdevelopers.com). The site was built on Zen Cart and got a major upgrade recently which saw some significant SEO improvement features being introduced with the new version of Zen Cart in the upgrade.
So anyway, my friend mentioned to me that he wanted to get an AdWords campaign going in order to get some traffic to the site and generate more sales as business from the website have been slow. I remarked “ah, ok, well how many visitors are you getting to the site per day at the moment?” to which he looked at me perplexed and replied “don’t know!”. So we hopped up to the computer and logged into his Google Analytics account.
We were presented with the Google Analytics dashboard: Read the rest of this entry »
Tags: Business Website, Co Cavan, Competitor, Conversion Rate, Dashboard, Family Business, Friends, Good Friend, Google, Google Analytics, Ireland, Irish Web Developers, Money, Pageviews, Seo, Traffic, Troubling Times, Uk Domain, Zen Cart
Posted in Conversion Optimisation, Google AdWords, Google Analytics, Google Website Optimiser, Online Marketing, Search Engine Optimisation, e-commerce | 1 Comment »
