Posts Tagged ‘Keyphrase’

How Google Rewards Smart Marketers – The AdWords Cost-Per-Click Equation

Tuesday, May 5th, 2009

Most pay per click networks work on the simple rule that the higher you bid for a certain keyphrase, the higher your ad position. But this is not the way that the most popular (and fairest) pay-per-click network, Google AdWords, calculates your ad position.

In AdWords, bid price is only one factor in its ad position equation. The other main factor in the ad ranking equation is Quality Score, as calculated by combining a bunch of factors, the 3 main ones being (listed in order of weighting):
1. Click-Thru-Rate (CTR),
2. Ad Relevance (keywords in ad title and copy)
3. Landing page quality (keywords in landing page copy, structure, etc.) Read the rest of this entry »

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Posted in Google AdWords, Search Engine Marketing | No Comments »

Cashing in on Search Traffic – Simple SEO Produces Results

Tuesday, May 5th, 2009

Ok now I make no secret that I like to build sites on WordPress whenever it is a suitable,  as it allows us to do fundamental on-page SEO on a site pretty easily, and also the blogging system is easy to configure and tweak on WordPress.  We have a client who is targeting the Life Coaching niche (Dating and Relationship coaching in particular), and we recently build a site for her, you can check it out at www.GoodLifeCoaching.ie. Its build on WordPress 2.7 and is also a bilingual site, as it allows the owner to write post and page content in both English and German, and allows the visitors to switch between languages by clicking on the appropriate link.  Read the rest of this entry »

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Posted in Search Engine Marketing, Search Engine Optimisation, Wordpress | 1 Comment »