A good friend of mine has a small family business which they are looking to expand despite these troubling times, and have a very nice e-commerce website which they launched in 2008 to that end. They are located in Co. Cavan just on the Fermanagh border, and have a .co.uk domain parked on their .com so as to service the UK as well as Ireland and beyond. They got a very good site build for them by a local website company here in Cavan, my friends over at Web Edge (Irish Web Developers – http://www.irishwebdevelopers.com). The site was built on Zen Cart and got a major upgrade recently which saw some significant SEO improvement features being introduced with the new version of Zen Cart in the upgrade.
So anyway, my friend mentioned to me that he wanted to get an AdWords campaign going in order to get some traffic to the site and generate more sales as business from the website have been slow. I remarked “ah, ok, well how many visitors are you getting to the site per day at the moment?” to which he looked at me perplexed and replied “don’t know!”. So we hopped up to the computer and logged into his Google Analytics account.
We were presented with the Google Analytics dashboard: Read the rest of this entry »
