Make More Money From the Same Amount of Visitors – Website Conversion Optimisation

At WebReach, your business website has but one primary purpose: to convert the visitor into a lead or sale. The more efficiently your site does this, the higher your return on investment.

Do you know what your website conversion rate is? This is a crucial metric to focus on, and work on conversion optimisation can yield terrific results.

• Let’s say your website draws 2000 visitors per week and that generates a total of 20 phone and email leads.
• 20 is 1% of 2000, therefore your site has a conversion rate of 1%.
• So, it follows that if you change nothing, the only way to generate more leads (and its a rather expensive way) is to send more visitors to your site.
• What if you restructured, and re-tested your website so that it converts more effectively, doubling its conversion rate to 2%?
• So from its existing visitor volume you now get 40 leads from the same 2000 visitors.

Time and money well spent wouldn’t you say?

The industry standard for website conversion rates is 2-3%, with 4% considered an excellent figure. But using the tools and processes that we do here at WebReach can do better than that, and regularly do. We aren’t happy with 96% or more of your traffic being wasted, and you should not be either.

To find out how we can help you grow your profitability, click here for a free quotation.